Branding Strategy 

Why many companies have not become a Brand?

Because of avoidable mistakes such as: choosing the wrong target market, wrong brand personality, wrong media, wrong slogan, wrong design, wrong content, wrong images, or even the wrong colors. Only a Brand Book can help companies to avoid these mistakes.

 

Branding Strategy strategically say how to be different, how to be seen, how to talk, how to act, and etc.

Branding strategy are the foremost references for making decisions for your managers and staff. Each Brand Strategy is the bible of companies that includes: 

 

Brand Position 

What relationship is there between you and your competitors?

 

Brand Personality 

How should you act and behave with them?

 

Brand Action 

How should you act & behave with them?

 

Strategic Touchpoints 

Where you will be seen?

 

Strategic Message 

What messages should you focus on?

 

Design Strategy 

How should your brand look like?

 

Point of Parity 

What kind of important characteristics do you have?

 

Point of Difference

Which one of your characteristics is more important?

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For Large Businesses

 

Consulting agencies are appropriate for large and complicated projects. You could ask us to develop your brand strategy. We are well experienced.

Black Package™
For Medium-sized Businesses



Do it yourself, instead of paying tens of thousands of dollars for large branding projects.
We have put the branding secrets on
Black Package™. It will help you to develop your brand strategy.

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