Why many companies have not become a Brand?
Because of avoidable mistakes such as: choosing the wrong target market, wrong brand personality, wrong media, wrong slogan, wrong design, wrong content, wrong images, or even the wrong colors. Only a Brand Book can help companies to avoid these mistakes.
Branding Strategy strategically say how to be different, how to be seen, how to talk, how to act, and etc.
Branding strategy are the foremost references for making decisions for your managers and staff. Each Brand Strategy is the bible of companies that includes:
What relationship is there between you and your competitors?
How should you act and behave with them?
How should you act & behave with them?
Where you will be seen?
What messages should you focus on?
How should your brand look like?
Point of Parity
What kind of important characteristics do you have?
Point of Difference
Which one of your characteristics is more important?
For Large Businesses
Consulting agencies are appropriate for large and complicated projects. You could ask us to develop your brand strategy. We are well experienced.
For Medium-sized Businesses
Do it yourself, instead of paying tens of thousands of dollars for large branding projects.
We have put the branding secrets on Black Package™. It will help you to develop your brand strategy.